TL;DR
Tags are keyword labels you stick on conversations to organize, find, and analyze them.
Key Points
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Tags categorize a Conversation by topic, reason for contact, priority, or customer segment so it can be found and filtered later [1][3].
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They can be applied manually by a Support Operator or automatically by rules that match message content, channel, or visitor attributes [4].
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Aggregated tag data turns a stream of chat messages into reporting on what customers ask about most, feeding metrics like Ticket Volume and Contact Rate.
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Tags power downstream automation: an urgent tag can drive Escalation or Chat Routing to a senior agent [3].
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Best practice is a small, well-defined tag taxonomy with periodic audits, since inconsistent or duplicate tags erode reporting value [1].
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Tags are an operational concept of a help desk or ticketing system; lightweight chat tools (including Eloqra) may not ship them yet.
What conversation tags do
Manual vs. automatic tagging
Why tags matter (and their limits)
Sources & References
Last updated: June 25, 2026
Related Terms
Conversation
A conversation is the threaded exchange of messages between a single website visitor and a project's operators, grouped as one unit with a status and unread counters. In Eloqra it is the container that holds every message, the visitor's captured context, and the assigned operator.
Support Ticket
A support ticket is a tracked record of a single customer request, capturing the customer's message, their contact details, and internal metadata so a support team can route, prioritize, and resolve the issue. [1] Each ticket carries a unique identifier and a status that reflects where it sits in its lifecycle. [3]
Shared Inbox
A shared inbox is a single collaborative workspace where multiple support team members can view, claim, and reply to incoming customer messages from one address or channel, while each person signs in with their own account. It replaces a password-shared mailbox so a whole team can answer customers without stepping on each other.
Chat Routing
Chat routing is the logic a live-chat or support platform uses to direct each incoming conversation to the right operator, team, or queue. It applies rules based on agent availability, capacity, skills, and customer attributes so that visitors reach a qualified responder quickly.
Escalation
Escalation is the process of moving a customer issue from a first-line agent to someone with more seniority, authority, or specialized expertise when it cannot be resolved at the current level. It routes the conversation to the person best equipped to solve it, rather than leaving it stuck.
Ticket Volume
Ticket volume is the total number of support requests a team receives over a defined period, counting tickets, chats, or conversations across every channel. It is the core demand metric that drives staffing, capacity planning, and self-service investment.
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